Google Analytics lets digital marketing experts analyze their visitors to identify trends and patterns in how visitors engage with their websites.
When you first start using Google Analytics 360, you’ll want to create an account. If you already have an account, login to your account and click on the +(plus) sign in the top right-hand corner of the screen.
This will bring up a new screen that asks for your email address. Enter your email address and click on “Next.” Now, enter your password and click on “Next.” You will then be asked to enter your name and business name. After you’ve entered this information, click on “Next” again. You’ll then be asked to select your account’s country.
If you are unsure of which country your company falls under, go ahead and select “Worldwide.” Then, click on “Next” once more. This will bring up a new screen that asks for your company’s name. Enter the name of your company and click on “Next.” The final step is to choose the type of account you’d like to create. Now select “New Company,” and then click on “Create Account.”
The best approach to understand your audience and their activity is with an audience report in Google Analytics 360. By selecting “Audience reports,” you may view information about what your visitors are doing on your website.
This will display the top websites that your target market visits, together with information about how they got there, how long they stayed, and how they interact with your website. The average time spent on each page as well as the bounce rate will be shown.
The Audience Report provides high level insight into:
The customer’s journey from one page or Event to the next is depicted in the Behavior Flow report. You can learn from this report what content keeps visitors on your site. Potential content problems can also be found using the Behavior Flow report.
The summary displays some other metrics, how visitors navigated our site and what material they interacted with, as well as the number of page views our site received during the given time period.
The overview report provides you with a high-level summary of important metrics connected to behaviour in a visual format, such as:
There are 3 sections of Conversion Reports in Google Analytics:
Objectives: These reports give you an overview of how your site is doing in relation to certain goals you’ve set, including the number of goals that have been completed and their conversion rates. Goals are not set up in an out-of-the-box Google Analytics setup; instead, you should use a Google Analytics Measurement to create goals based on the unique objectives of your organisation.
E-commerce: These reports provide data on your product sales and checkout process when they are enabled on e-commerce sites.
Several-Channel Funnels: provide you with data on conversions based on various channel attribution models, such as first touch, last touch, etc.
Google Analytics 360 is a powerful web analytics platform that provides comprehensive insights into the performance of websites. With Google Analytics 360, users can measure website traffic, track conversions, monitor user engagement and analyze website behavior. It also offers easy-to-use reporting tools to help businesses make informed decisions about their digital presence.
Additionally, Google Analytics 360 includes advanced features such as A/B testing, multi-channel attribution and real-time data analysis. By leveraging this comprehensive suite of features, businesses can gain valuable insights into their customer journey and improve their online experience.